Our family's story began late July 2015, when we found out we were expecting. After countless struggles growing our family, we were over the moon to say the least. The day Elliott Gregg was born changed our lives forever. Shortly after Elliott we welcomed our second little boy, Easton and then our sweet baby girl Dani. In a matter of four years, my beautiful wife Tara and I had gone from a quite house of two, to a energized house of five. Somewhere between Easton and Dani, I found myself looking for cool, comfortable apparel that told the world how proud I was to be a father of three. I wanted something that was comfortable enough to chase my children around the yard while still stylish enough to wear on any family outing. Then as Easton began to say his first word "Dada" of course, a light bulb went off. Hearing my children call me, "Dada" brought me a great sense of pride. I want to share that pride with other Dada's and create a community that celebrates the special bond between a father and his children. I wanted to create the brand that fathers would raise their children in.